Jeff Walker – Product Launch Formula 2019

Product Launch Formulation is a kind of programs nicely price going by way of not less than every year, particularly as a part of an annual planning part. A lot of the content material exists in video, audio and textual content format (transcripts), so you’ll be able to devour it in your most popular format. Take pleasure in.

~CORE MODULES~

MODULE 1 LAUNCH FOUNDATION

That is about a number of the core components that make Product Launch Formulation so highly effective. By the top of this module, you’ll perceive the 5 core sorts of launches (and when to make use of them), the Sideways Gross sales Letter, in addition to use sequences, tales, positioning, and psychological triggers to create an important launch.

1 Introduction [4 minutes]
2 Intro to Product Launch Formulation [14 minutes]
three 5 Varieties of Launches [10 minutes]
four Circle of Superior [12 minutes]
5 Sequences [11 minutes]
6 Sideways Gross sales Letter [19 minutes]
7 Launch Dialog [10 minutes]
eight Psychological Triggers [17 minutes]
9 The Energy of Positioning [7 minutes]
10 The Energy of Story [10 minutes]
11 Launch Story Themes [11 minutes]
12 Drawback Answer Path [11 minutes]
13 The Alternate Path [4 minutes]

MODULE 2 LAUNCH PLAN

This module covers setting your self up for fulfillment by creating a powerful plan and a transparent roadmap to comply with to your first launch. By the top of this module, you’ll know determine your area of interest, avatar, property and objectives, plus construct and heat your listing.

1 Introduction [2 minutes]
2 Area of interest Choice [42 minutes]
three Buyer Avatar [25 minutes]
four Constructing Your Record [13 minutes]
5 Warming Your Chilly Record [5 minutes]
6 Asset Identification [20 minutes]
7 Your Targets [10 minutes]
eight Your Launch Targets [9 minutes]
9 Your Launch Success Path [20 minutes]

MODULE three THE PRE-PRELAUNCH

This is a crucial step that can make it easier to lay the groundwork to your launch. Mixed with the Prelaunch, this step is the bread and butter of Product Launch Formulation. By the top of this module, you’ll know determine what your market needs, craft and refine your provide, and construct critical buzz main right into a launch.

1 Introduction [2 minutes]
2 Pre-Prelaunch Technique [6 minutes]
three The Pre-Prelaunch Sequence [4 minutes]
four Determine & Take a look at Your Supply [15 minutes]
5 The Shot Throughout the Bow [24 minutes]
6 Refining Your Supply [9 minutes]
7 Traits of Buzz [11 minutes]
eight Pre-Prelaunch Case Research [7+15+4 minutes]
9 Pre-Prelaunch Planner [no video]

MODULE four PRELAUNCH CONTENT

Your Prelaunch Content material (“PLC”), when carried out proper, helps your potential patrons perceive the Alternative, the Transformation, and the Possession Expertise promised by your product. By the top of this module, you’ll know the way create every of those items of content material, get individuals onto your launch listing, and what to mail throughout your Prelaunch.

1 Introduction [2 minutes]
2 The Prelaunch Sequence [5 minutes]
three Prelaunch Content material 1: The Alternative [15 minutes]
four Prelaunch Content material 2: The Transformation [14 minutes]
5 Prelaunch Content material three: The Possession Expertise [14 minutes]
6 scripting Your Prelaunch Content material [7 minutes]
7 Prelaunch Content material Walkthroughs [2 hours 44 minutes]
-Nicholas Wilton: Right here I stroll you step-by-step by way of the PLC transcripts for Nicholas Wilton’s Launch for his Art2Life course and break all of it down for you into the crucial parts.
-Susan Garrett: It is a walkthrough of a super-successful launch by Susan Garrett for certainly one of her canine agility merchandise. She’s in my Platinum Plus mastermind group, and he or she’s had unbelievable success, however she got here into Product Launch Formulation as a COMPLETE beginner with no listing and nearly no technical expertise.
-Will Hamilton: It is a walkthrough of a superb launch by Will Hamilton that did over six figures in gross sales in a distinct segment market – and these Prelaunch movies are a incredible instance of do it proper. Please don’t be intimidated by the standard of this launch – it was NOT Will’s first launch. The factor to recollect is that he was actually struggling when he first joined PLF.
eight Varieties of Prelaunch Content material [8 minutes]
9 Creating Prelaunch Movies [36 minutes]
10 Creating Different Varieties of Prelaunch Content material [8 minutes]
11 Constructing Your Launch Record [13 minutes]
12 Mailing Your Launch Record [20 minutes]
13 Launch Metrics [14 minutes]
14 Constructing your listing throughout launch [19 minutes]

MODULE 5 OPEN CART

The Open Cart part is while you lastly begin taking orders! By the top of this module, you’ll know precisely what you want at each step of the best way, out of your Open Cart e-mail sequence to script your gross sales video.

1 Introduction [2 minutes]
2 The Open Cart Sequence [19 minutes]
three Stoked On Promoting [16 minutes]
four Bonus Methods [16 minutes]
5 Gross sales Methods [19 minutes]
6 Creating Your Gross sales Video [34 minutes]
7 Gross sales Video Walkthroughs [128 minutes]
eight Gross sales Web page Walkthroughs [10 minutes]
9 Open Cart Planner [no video]
10 Submit-Launch E-mail Sequence [18 minutes]

MODULE 6 INTERNAL AND SEED LAUNCHES

This module goes extra in-depth with Inner Launches and Seed Launches. These are the 2 main sorts of launches that it would be best to good earlier than shifting on. By the top of this module you’ll know which kind of launch to make use of when, and plan and execute them.

1 Introduction [2 minutes]
2 Inner Launch Methods [13 minutes]
three Inner Launch Timeline [6 minutes]
four Inner Launch Case Research [64 minutes]
-Dylan and his companions constructed a profitable enterprise promoting bodily merchandise on Amazon. They developed a system for wholesaling merchandise, and began instructing their methodology to different sellers.
-Nicholas is a fine-art artist who has led offline workshops to show individuals paint. Then he used PLF to carry his workshop on-line
-Julie practiced psychology in a conventional setting. She puzzled if she may take her psychological well being coaching on-line. Her first launch introduced in $17,000, and her second launch, 3 times that.
-Susan does million greenback launches in her canine coaching area of interest, with out JV companions. You’ve seen her Inner Launch PLCs and Gross sales Video, now hearken to her story – it’s unbelievable.
5 Inner Launch Planner [no video]
6 Seed Launch Methods [9 minutes]
7 Seed Launch Prelaunch Plan [7 minutes]
eight Making a Crushing Supply [12 minutes]
9 Seed Launch Timeline [9 minutes]
10 Creating Your Seed Launch Product [14 minutes]
11 Interviewing Specialists on Hyper Seed Launch [10 minutes]
12 Webinars and Summits [12 minutes]
13 Seed Launch Case Research [126 minutes]
-Tara & David Marino, an AMAZING Case Research of a Seed Launch that solely offered 6 models – but it surely rapidly led to a enterprise that did $500,000 (that’s a half-million ) in gross sales!
-Kami McBride was an absolute tech beginner… however did a 5-figure Seed Launch for her course “Handcrafted Therapeutic Natural Oils”. Right here you’ll discover an interview, case research walkthrough, and swipfile of Kami’s Seed Launch.
-JJ Virgin, writer of the NY Instances Bestseller “The Sugar Affect Food plan” shares how she developed and wrote her guide utilizing a Seed Launch and made six figures within the course of – earlier than the guide was even written
-Erik Solbakken, after 26 years as an accountant he discovered a surprisingly hungry viewers and did his first launch, bringing in $10,000 earlier than even creating his product. In simply 10 months after beginning his on-line enterprise, Erik made $220,000 in income.
14 Seed Launch Walkthrough [103 minutes]
15 Seed Launch Planner [no video]

MODULE 7 JOINT VENTURE LAUNCH

That is the place you appeal to, prepare, and work with companions who will promote your product for you. By the top of this module you’ll be capable of take what you discovered concerning the Inner Launch and use it to create a Joint Enterprise Launch.

1 Introduction [2 minutes]
2 Joint Enterprise Launch Technique [10 minutes]
three Discovering Joint Enterprise Companions [12 minutes]
four Getting Joint Enterprise Companions [17 minutes]
5 Making ready Your Companions for Launch [7 minutes]
6 Coaching and Supporting your Joint Enterprise Companions [14 minutes]
7 Joint Enterprise E-mail Sequence Walkthroughs [28 minutes]
eight Joint Enterprise Launch Case Research [43 minutes]
9 Joint Enterprise Launch Planner [no video]

MODULE eight EVERGREEN LAUNCH

Now we take your total Inner Launch sequence and put it on autopilot. By the top of this module you’ll be capable of take the ideas and methods of the Inner Launch and adapt them to the Evergreen Launch.

1 Introduction [2 minutes]
2 Evergreen Launch Technique [13 minutes]
three Varieties of Evergreen Launches [10 minutes]
four Making Your Launch Evergreen [11 minutes]
5 Shortage in Evergreen Launches [4 minutes]
6 Evergreen Launch Case Research [9 minutes]
7 Evergreen Launch Walkthrough [5 minutes]
eight Evergreen Launch Planner [no video]

MODULE 9 BUSINESS LAUNCH FORMULA

This module is a roadmap for constructing what you are promoting with launches. By the top of this module you’ll know construct out a number of merchandise and provides to your listing with the various kinds of launches you’ve discovered about in Product Launch Formulation.

1 Introduction [2 minutes]
2 The Launch Life [19 minutes]
three Enterprise Launch Technique [17 minutes]
four Constructing a Group [18 minutes]
5 Psychological Recreation and Self Care [13 minutes]
6 Conclusion [3 minutes]

~BONUS MINI-COURSES~

OPERATION QUICK-START

When you’re simply beginning out in your on-line work trip, otherwise you’re about to launch a brand new enterprise, that is the way you get began quick so you can begin creating wealth rapidly.

1 Introduction [14 minutes]
2 Psychological Recreation, Half 1 [20 minutes]
three First Steps [36 minutes]
four Instruments  [15 minutes]
5 Psychological Recreation, Half 2 [13 minutes]
6 Conclusion [7 minutes]

SECRETS OF LEVERAGE AND SCALE

Learn to develop and scale what you are promoting with out working your self to demise.

1 Introduction [17 minutes]
2 Methods to get Leverage [21 minutes]
three Methods to Scale [22 minutes]
four Methods to get the Life you Need [14 minutes]
5 Conclusion [8 minutes]

LAUNCH PARTNERSHIP

When you’ve ever thought of serving to different individuals with their launches – as a Launch Supervisor, a Launch Guide, and even as a full enterprise associate – then this can be crucial to your success.

1 Introduction [3 minutes]
2 Shopper Choice [13 minutes]
three Three Varieties of Offers [16 minutes]
four Negotiating [14 minutes]
5 The PLM Mannequin [17 minutes]

QUICK LAUNCH

If you have already got an inventory, this can be a smart way to usher in cash quick with a narrative, a number of emails, and a deadline.

1 Introduction [2 minutes]
2 Fast Launch Methods [13 minutes]
three Fast Launch Case Research [66 minutes]
-Tax Sale, Go Romance, Wildcraft: Right here I’ve three examples I’m going to stroll you thru. They’re very totally different examples, however you’ll see how the Fast Launch can work in a whole lot of alternative ways.
-Will Falconer: Right here I stroll you thru Will Falconer’s book bundle Fast Launch. This Fast Launch was carried out for a $25 product, with 6 emails over a U.S. Vacation weekend and ended at nearly $9,000 in fast income
-Debbie Arambula: Debbie is the “Coronary heart Artist” – she paints hearts, and he or she’s very profitable at it. That is how she makes use of Product Launch Formulation to promote her work and prints and features a story of how she did a Fast Launch to pay for brand spanking new tires for his or her RV.
four Fast Launch Planner [no video]

PROMOTING OTHER PEOPLE’S LAUNCHES

That is about promote different individuals’s launches as an Affiliate or JV Accomplice.

1 Introduction [13 minutes]
2 Technique & Key Concerns [14 minutes]
three Three Methods to Drive Site visitors [15 minutes]
four Deep Dive: Selling PLF [27 minutes]
5 Utilizing Bonuses to Enhance Gross sales [23 minutes]

BOOK LAUNCH

That is all about launch your guide, PLF-style (a Case Research with Jeff’s NY Instances Bestseller, Launch).

1 Ebook Launch Targets [8 minutes]
2 Ebook Launch Prelaunch – Half 1 [10 minutes]
three Ebook Launch Prelaunch – Half 2 [13 minutes]
four Bestseller Campaigns [18 minutes]
5 Ebook Launch Interview with fiction authors Sean Platt and Johnny B. Truant [69 minutes]

LEAD MAGNET CROWDSOURCE CALL

On this bonus name, we spent 75 minutes crowdsourcing concepts for one another’s lead magnets.

This was one of the enjoyable and productive periods… and by simply going by way of the replay and transcript, you’ll depart with not less than a dozen new concepts for tremendous efficient lead magnets to your personal enterprise.

THE SPARTA LAUNCH

The Sparta Launch is all about promoting very high-priced, small-group workshops or retreats by way of e-mail.

1 The Sparta Launch [14 minutes]
2 The Sparta Panel at LaunchCon with Jeff’s Platinum Plus mastermind members, Erico Rocha, Sebastien Night time, and Will Hamilton. [51 minutes]

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